FREELANCE, CONTRACT, AND PRODUCT DEVELOPMENT

Custom WordPress plugin and backend integration developer.

I help agencies, product teams, and businesses build custom WordPress plugins, WooCommerce logic, API integrations, CRM sync, and backend workflows when off-the-shelf plugins are not enough.

Built for real workflows: custom plugin logic, data-heavy systems, API integrations, and maintainable backend implementation.

Start a WordPress project View case studies

Production WordPress pluginsWooCommerce logicCRM and API integrationsData-heavy search systemsBackend workflows

Best fit

Plugin Build or Extension

Best for: Businesses that need custom WordPress behavior.

Custom plugins, CPT logic, admin dashboards, access rules, user workflows, shortcode or block logic, and plugin extensions built around the way the business actually works.

Integration Fix or Build

Best for: Teams with broken or manual workflows.

REST APIs, webhooks, CRM sync, GoHighLevel or Pabbly-style workflows, payment events, email systems, and third-party data flows connected cleanly to WordPress.

Backend Support Retainer

Best for: Agencies and product teams with ongoing technical work.

Debugging, maintenance, performance checks, backend fixes, API work, documentation, and technical support for client projects that need reliable execution.

Proof

years delivering production WordPress and backend work

Proof

0M+

records made searchable in a single client platform

Proof

users supported on an API-driven social product

Proof

live integration ecosystems handled end to end

Ways I can help

Clear starting points for the kind of WordPress and backend work clients usually bring me in for.

Plugin Build or Extension

Best for: Businesses that need custom WordPress behavior.

Custom plugins, CPT logic, admin dashboards, access rules, user workflows, shortcode or block logic, and plugin extensions built around the way the business actually works.

Integration Fix or Build

Best for: Teams with broken or manual workflows.

REST APIs, webhooks, CRM sync, GoHighLevel or Pabbly-style workflows, payment events, email systems, and third-party data flows connected cleanly to WordPress.

Backend Support Retainer

Best for: Agencies and product teams with ongoing technical work.

Debugging, maintenance, performance checks, backend fixes, API work, documentation, and technical support for client projects that need reliable execution.

Agency support

For agencies

I support agencies when a client project needs custom plugin logic, WooCommerce behavior, backend integrations, or technical cleanup beyond normal page-builder work. I can work as an implementation partner for overflow tasks, fixed-scope builds, or ongoing backend support.

Discuss agency support

Core capabilities

Most of my work sits behind the UI: plugin architecture, admin workflows, API contracts, queues, search indexes, payment and CRM integrations, and the glue code between systems a team already depends on. The recurring brief is usually some variation of: make WordPress do something non-standard, connect several systems cleanly, or replace a brittle manual workflow with software.

WordPress Plugins & Admin Workflows

Custom plugin logic, custom post types, editorial/admin tooling, membership rules, and the sort of WordPress work that starts where off-the-shelf plugins stop being enough.

Custom pluginsAdmin workflowsMembership and access logic

Backend APIs & Integrations

REST APIs, webhook flows, and system-to-system integrations connecting WordPress, CRMs, payments, search, and internal business tools without turning maintenance into guesswork.

GoHighLevelStripePabbly

Data, Search & Background Jobs

Search-heavy platforms, asynchronous pipelines, queues, and database-backed systems that need to stay responsive once the dataset is too large for a CMS to fake its way through.

PostgreSQLElasticsearchRabbitMQ

Automation & Product Operations

Business workflows, scheduled jobs, and automation layers built to reduce manual work. Where AI is useful, I treat it as an implementation detail, not a marketing gimmick.

Workflow triggersScheduled automationAI-assisted tooling

RECENT WORK

Selected projects

A mix of client platforms and employer work showing where WordPress, backend systems, integrations, and production constraints meet.

Client platformBackend / Full-Stack Developer

AudioMazes

Persistent playback, gated access, and AWS-backed delivery in one WordPress platform.

Custom WordPress audio platform with persistent playback, gated access, and secure AWS-backed delivery.

Project type

Custom WordPress platform engineering

Timeline

2022 – Present (ongoing maintenance)

Persistent playback state tied to each user
Access enforced at the file-delivery layer, not just in the UI
Heavy media delivery moved off the WordPress origin

Sanitized case study. Screenshots or implementation details are available on request where client approval allows sharing.

WordPressPHPAWS S3AWS CloudFrontCustom Audio Delivery

Read project details

Abstract network illustration for the business directory plugin

Client pluginBackend Developer / Plugin Architect

Business Directory & CRM-Integrated Plugin

A WordPress directory that stays in sync with CRM and automation systems without brittle manual work.

Custom WordPress directory plugin with CRM sync, workflow automation, and controlled data sourcing.

Project type

CRM-integrated WordPress plugin development

Timeline

2022 – Present

WordPress and GoHighLevel kept in sync both ways
Directory events trigger automation workflows automatically
Plugin structure is reusable across multiple client variations

Sanitized case study. Screenshots or implementation details available on request.

WordPressGoHighLevelPabblySeleniumCustom REST APIs

Read project details

Client data platformBackend Developer

Large-Scale Search Platform

A WordPress-facing search experience backed by Python, PostgreSQL, Elasticsearch, and queues.

Search infrastructure that made 2M+ records usable through a WordPress front end.

Project type

Search infrastructure and data pipeline engineering

Timeline

2022 – Present

2M+ records searchable through a WordPress front end
WordPress scoped to presentation instead of carrying the full dataset
Large jobs moved to asynchronous pipelines and queues

Sanitized case study. Screenshots or deeper implementation details available on request.

PythonPostgreSQLElasticsearchRabbitMQAWSWordPress

Read project details

Employer product teamAssociate Software Engineer

Fayvo Social Platform

Consistent API behavior across Laravel and Node.js on a live social product.

API and search engineering for a social product serving around 10,000 users.

Project type

API platform development

Timeline

Jul 2021 – Jul 2022 (Ilsa Interactive)

Product served around 10,000 users
API behavior kept consistent across Laravel and Node.js services
Search latency improved by moving search concerns into Elasticsearch

Former employer product. Public presentation should stay honest about team context and avoid implying sole ownership.

LaravelNode.jsMySQLElasticsearch

Read project details

Browse all work

WORDPRESS FIT

Strongest when WordPress needs custom engineering, not just configuration.

My WordPress work is less about arranging plugins and more about extending the platform cleanly: custom plugin architecture, REST endpoints, hooks and filters, custom admin flows, access rules, and the debugging work that keeps a site stable after launch.

Build custom plugin logic instead of forcing edge cases through page-builder settings.

Comfortable with hooks, filters, shortcodes, admin screens, and WP REST API integrations.

Used to practical maintenance work: tracing regressions, isolating plugin conflicts, and keeping custom code compatible with core updates.

Comfortable working inside existing agency or client stacks without turning routine WordPress updates into a future maintenance problem.

Capabilities

Grouped by the problems they help me solve, so clients and hiring teams can see the capability mix without a wall of logo soup.

WordPress Plugin Work

The WordPress layer I’m most often hired for.

Custom PluginsCustom Admin WorkflowsCPTs & TaxonomiesWP REST APIMembership Logic

Backend APIs & Integrations

Useful when a site has to talk to other systems reliably.

PHPPythonNode.jsREST APIsWebhook FlowsGoHighLevelStripePabbly

Data, Search & Queues

For projects where scale and throughput matter more than brochure-site simplicity.

MySQLPostgreSQLElasticsearchRedisRabbitMQ

Infrastructure & Delivery

The supporting stack behind production systems.

AWS (EC2, S3, CloudFront, API Gateway)DockerLinuxNginxApache

Automation & Adjacent Platforms

Where business operations and engineering start to overlap.

Scheduled JobsWorkflow AutomationSeleniumShopifyWix VeloAI-Assisted Tooling

Need custom WordPress or backend work that goes past off-the-shelf plugins?

If the work involves custom plugin behavior, WooCommerce logic, backend integrations, or an operational workflow that needs proper engineering instead of a patchwork fix, I’d be glad to take a look.

Start a conversation

Or reach me directly: hello@abuhurarrah.com · +92 322 600 9220